ghd Platinum+ Professional Performance Styler Review

ghd Hair Straightener Review

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ghd Platinum+ Professional Performance Styler Review

Reviewed by: best hair straighteners team
Sep. 3 2020

If you’re searching for the best hair straighteners, then you’re likely to come across the ghd Platinum+ Professional Performance 1-inch Styler. While it looks similar to others on the market, it has a few differences that might make it the ideal flat iron for you. This review is meant to help you decide if it’s the best one for your use, based on top features, any limitations, how it’s different than others on the market, and more.

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How We Decided

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Consumer Reviews

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Leading Features of the ghd Platinum+ Pro Flat Iron

After combing through several web reviews for this ghd beauty tool, we selected what we believe to be its top three features. In no particular order, they are:

  • Ultra-Zone smart technology predicts your hair’s needs
  • Wishbone hinge aligns plates for better, easier styling
  • Curls as well as straightens hair using rounder barrel

The ghd Platinum+ Professional Performance Styler is modern looking. It features 1-inch wide floating plates made of ceramic material.

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ghd’s Platinum+ Professional Performance Styler Curls and Straightens

One of the things we love most about this flat iron is that it can both straighten and curl the hair. While some other tools only straighten or curl, the ghd Platinum+ does double duty by providing both. Its ability to create waves and tighter curls is thanks to the built-in roller barrel.

Having double functionality makes it well worth the price, explains one user online who has naturally curly hair. To quote this reviewer, “pay the price it is well worth it!!”

For example, a cheaper flat iron will likely only straighten the hair, and then you need a separate curling iron for the days when you want waves or tight curls. After buying both those items, you’ve probably spent close to the same amount as the ghd, and likely it won’t have the predictive technology that we’ll discuss later in this review that safeguards healthy hair.

Furthermore, it works well on all hair types. Users online who review the product favorably have thin, fine hair and also coarse, thick hair.

Pros and Cons of ghd’s Platinum+ Professional Performance 1-inch

As with most things, the best hair straighteners aren’t perfect. Nothing is, really. The Platinum+ Professional Performance model, for example, is a bit more expensive than some others. But a cheaper alternative likely won’t have the same quality materials as this flat iron.

Likely that means that it doesn’t last as long and you’re back looking for a flat iron again, unlike with the ghd purchase that includes a 3-year warranty. Thus, overall, simply choosing the Platinum+ is a money-saver over time.

As for it being ceramic, at first that made us skeptical because ceramic coatings come off over time. But the ghd tool is ceramic plated, which means it is made of ceramic rather than just coated with it. That’s a good thing because coatings rub off over time and can damage the hair.

Being made of ceramic means that it heats quickly, in only 20 seconds! Thus, there’s no wasting time waiting for the flat iron to heat up, giving you more time in your day after your morning styling routine. Also, ceramic produces plenty of negative ions, which helps create smooth straight tresses.

Also, the ghd Ceramic Flat Iron has universal voltage so you can take it overseas where there are other types of power outlets than in the U.S., and it’ll still work. Just pack it in your suitcase, and you’re able to style your hair as usual while away from home.

There’s even a safety auto shut-off feature if the flat iron isn’t in use for half an hour. Its ability to power off helps prevent a hazard at home, particularly if the styling tool has been left on a towel or another flammable surface.

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Best Hair Straighteners: What is Predictive Technology?

Among the first things to note about this ghd flat iron is its smart techn. It’s a huge reason why this styling aid is different than many others. It has Ultra-Zone technology predicts what the hair needs and responds appropriately.

It does so by responding to the hair put between the two plates and adapting the power to a consistent 365-degree temperature for both plates for even styling. Specifically, the Platinum+ Pro Performance monitors the hair’s needs at 250 times a second.

It is monitoring for how fast you are moving the hair between the ceramic plates, as well as how thick is your hair. In response, the ghd designs their hair straightener to increase or lower the temperature for 70% less breakage and double the color protection. After first pass the hair is shiny and “moisturized” explains one user online.

As per another reviewer, “I was a bit nervous to purchase this one at first because you can’t control the heat and I wasn’t sure if it could handle my hair… it can.” Indeed, the purpose of its smart technology is to avoid uneven heating and other common pitfalls of inexpensive straighteners on the market.

With the consistent 365-degree heat, this tool enables you to get even styling across your entire head. What’s more, the strands look healthy as the heat has not risen beyond the optimum temperature, which would otherwise risk damaging the hair.

More about the ghd Platinum+ Professional 1-inch Flat Iron Design

As if the Ultra-Zone technology is not enough to make this one of ghd’s best hair straighteners, it also has heat-resistant plates to prevent damaging tresses and over-heating issues. The plates have a floating design too, which means they get closer to the hair for more effective styling than stiff plates of other models.

Also, an innovative wishbone hinge makes sure that the plates align perfectly to strands, which makes it easier to achieve the style you want. That’s because you won’t have to put pressure on the flat iron as it glides over the strands to ensure that the hair heats evenly. Thus, hair won’t get tugged at in the process, which can damage tresses and also be painful.

There’s no slipping out of your hands either with the ghd Ceramic Flat Iron’s wishbone hinge and the swivel cord that moves with you. This 9-inch cord is roomy too, so you have plenty of space while getting ready. It’s an ergonomic design that many users like as per the positive online reviews that it is easy to use and a comfortable design to hold in hand.

Lastly, the ceramic plates are precision milled so your hair can move over them effortlessly. Having such a thoughtful design to prevent strain on the tresses helps ensure your hair stays healthy, all while achieving the straight, smooth look you want or curls. “I received a lot of compliments about my hair,” writes one female reviewer.

Final Words on the ghd Platinum+ Professional Performance Styler

Although not the cheapest one on the market, the ghd Ceramic Flat Iron offers many features that make it worth the price, in our eyes. It protects hair well by ensuring an overall heat temperature that produces the style you want while avoiding damaging strands. Its floating plates and wishbone hinge enable you to get close to the hair, while the predictive technology maintains overall heating.

Moreover, this beauty tool has a safety shut-off feature and curls as well as straightens tresses. Its functionality is among the best in its class. Therefore, we believe the ghd Platinum+ Professional Performance Styler 1-inch is among the best hair straighteners available for any hair type.

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About the Research

If you’re looking for the latest reviews on the best hair straighteners from leading brands, then you’ve come to the right place. Each review provides important insights about specific flat irons to help you decide if it’s the right choice for you. Rather than only spotlighting one type of flat iron, we understand that this category includes many options. Thus, our reviews cover tools with different features, prices, designs, and materials.

We are grateful to be of service and bring you content free of charge. In order to do this, please note that when you click links and purchase items, in most (not all) cases we may receive a commission. Your support in purchasing through these links enables us to keep providing you with content and opinion to the best of our knowledge. We promise that our score rating is based on product data and other type of information such as pricing, seller experience and additional information and that commission rate we may receive is not affecting the content we write on each product. Thank you!

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Our reviews of top 10 best straighteners to buy online are in-depth and written by our team that care about what you buy. The purpose of each review is not only to show you the benefits of a particular hair straightener but also to point out any drawbacks of it and how it compares to others on the market. And yes, it takes hundreds of hours to research and write, so to keep going with our efforts, we may earn a commission from qualifying purchases.

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